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Marketing New Products

Food Tech Brainport gets products to the market

Food Tech Brainport is fully entrepreneur-driven. You can find every partner you need to help you actually put your innovation on the market.


Holland Food Camp: from product innovations to lucrative business

Are you an ambitious SME food entrepreneur? Having problems turning product innovations into lucrative business? Holland Food Camp can help you boost your business. Here you can find answers to all your questions about product innovation, the supply chain, concept development, consumer marketing and commercialisation. As SME entrepreneur you need partners who can translate consumer motivation into successful food products and concepts. Holland Food Camp is the partner for you.


What is your question?

Network organisation Holland Food Camp combines the forces of six experienced parties (Altuïtion, Categoy & Trade Company, GBO Design, Imagro, Koos & Co’s and N40). What could you do with that huge waste stream of bent cucumbers that retailers are not interested in, for instance? Could we create a different market? Could we turn it into new products? Does it contain valuable nutrients? How about shelf life? Is there a market for these new products? If so, how do we tempt the consumer?


What will Holland Food Camp do with your question?

Holland Food Camp will help you:

  • explore your issues in an open innovation session with other entrepreneurs
  • define concrete projects
  • find the best possible (financial) partners
  • discover what motivates consumers
  • develop products that have market potential
  • deploy marketing and design for the best possible product presentation



Want to ask Holland Food Camp a question? Then contact Jacqueline Lanting via or +31 (0)492 – 594354, without obligation.


“Companies that join forces and innovate together achieve more. We facilitate this joint search for innovative solutions and get them onto the market.” (Jacqueline Lanting, partner in Holland Food Camp)

At Food Tech Brainport in Helmond, we help SMEs and larger SMEs to turn technology into money: technology used in the processing of plant waste, the extension of shelf life, and the separation of raw materials and/or waste streams. By doing so, we bring the best in food and technology (from the High Tech and Chemical industries, for instance) together.

> Read more about Food Tech Brainport
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